Today, there are plenty of opportunities available to make money on the web. One opportunity is to start making money online. Here, we discuss the steps that are generally followed for starting an online business.
WEBSITE
Building your website is like building your store. The content matters as does the website designing. Use the right context, phrases and the keywords so that they catch the attention of search engines and are listed on the top of search page results. Remember, the average customer or browser spends about 4 seconds per page he visits – this is all the time slotted within which you have to draw the attention of the customer. Construct your web site in a way that people come back for more. Try to know the general trends of web surfers and keep cool.
NAVIGATION, AFFILIATE PROGRAMS AND BLOGS
Your website navigation process must be simple and easy so your most profitable products must be on display. Today’s customer is quite knowledgeable and knows what to expect from a search, choosing the right products alongside offers becomes easier. Web hosting for your business is never more easy, in fact, you can even change your web-host without a worry. Participation in affiliate programs will increase your chances of top class promotion for your product or service. What’s more, you can also make use of blogs, newsletters, RSS feed and more.
INCREASE SALES
When there is an increase in sales, there is also a simultaneous to increase your profits as well as your customer count. For this, you need to gain the trust of your customers, perform well, have a good product range, an excellent after sales service team and sometimes, think out of the box and totally different from the others.
ATTRACT MORE TRAFFIC
You can generate more customers and more traffic through various ways such as word of mouth marketing, making use of social networking sites, hit exchange programs, lead generation and more.
SALES SCRIPT
Your sales Copywriting should be such that you should be mistaken for a professional storyteller. Tell the customers things that they would like to hear and never show your intelligence to the customer. Never get into the ‘cheap’ price talk and always make it a point to highlight the features and benefits of your product. Just remember, every word counts. While you are promoting your store and products, identify your target audience and make use of the right kind of sales pitch that matches the customer.
CUSTOMER RELATIONS
You should be able to more than just thank the customer and always be prepared to answer FAQs. Good customer service will speak volumes for itself and bring in more business to you.
E-mail MARKETING
Through a regular and sustained E-mail marketing campaign, you can ensure that your newsletters are getting read, while getting more and more subscribers all along. The simple logic is the more you communicate, the more you sell.
SEARCH ENGINE MARKETING
Under Search Engine Marketing, you can make use of adwords, keywords, link building, hyperlinking, page ranks, search result rankings and more.
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